
BARRY MCLAUGHLIN
CREATIVE STRATEGY
Looking for game design expertise, TV competition-show concepts, live experiences or advertising campaign ideas that are funny and creative? Well...I’m your Barry.
I bring cross-industry experience from entertainment, toys & games, and advertising, with an eye on marketing magic, infusing every project with inspiration and originality. The result? Fresh, playful, effective ideas
that stand out and are undeniable.
Three things never change: I’ll make the process fun, be a fantastic collaborator, and postively drizzle your project in creative gravy. Click here to get your gravy.

Idea Generation
I love blue sky thinking and ideating unique ad campaigns, content ideas, product innovations, live activations, and original
brand extensions.
Game Design & Gamifcation
I create party games that lead to laughter, connection, and creative inspiration. I enjoy making games to briefs, and I always aim to make something truly unique.
Content Strategy
We'll discover how to make your brand, product, or idea spring to life. Brainstorms, roadmaps, and partnerships are all on the table.
TV Development
Competition shows and game shows are right in my sweet spot. If you have big IP that needs a splashy show concept, let's dive in and make some magic!
SERVICES
THE WORK


Hi I'm Barry, welcome to the bottom of my page!
I was born in Pittsburgh, moved to Los Angeles, and have been an Angeleno ever since. I am fairly obsessed with games, as you can probably tell...but I also love being in nature, hiking with my wife and dog, visiting museums, crushing escape rooms, watching comedy, and meditating every morning.
I love creative challenges, foosball, badminton, pickleball, live events, surprises, and shaking this mini maraca.